How to Sell Consulting Services – Revealed – 3 Turbo Steps to Excel in Selling Consulting

If you are just like me who’s making money by offering consulting services, this one is for you. In here, I’ll share some of my secrets that you can use to boost your sign-up rate in no time:

1. Sell yourself first. As they say, the information is only as valuable as its source. Before you can convince your prospects that you can offer them with compelling consulting services, you will need to show them that you are truly an expert first. Don’t worry as doing this is relatively simple; just share your in-depth knowledge through article marketing and blogging. You can also share useful information by hosting teleseminars that your prospects can take advantage of for free. Your goals here are to help these people and get them to believe that you are indeed the best in your chosen industry. When these happen, you’ll surely not find it challenging to get them to do business with you.

2. Offer free consulting sessions. As the field of consulting becomes more and more competitive, you need to find ways on how you can capture the attention of your target market to keep them from going to your competitors. One of the best ways to do that is to offer them with something for free. Throw a couple of consulting sessions for free to help these people gauge if you are the right fit. Make sure that you impress them to win their business.

3. Advertise. Be willing to spend money, time, and energy for your advertising campaign. This is one of the best things that you can do to get the kind of exposure you need in the online arena.

Consulting – How to Make Money When You Become a Consultant

There is no doubt that information distribution is a multi-billion industry today. People who are selling ebooks, information based audio products, coaching services, online seminars, etc. are raking thousands of dollars on a daily basis. If you have an in-depth knowledge on one particular field like business, healthcare, technology, internet marketing, selling, etc., you can make money by simply starting a career in consulting.

Here’s how you can do that:

1. The first thing that you need to do is to make sure that you have what it takes to become a consultant. Aside from having expertise in one particular field, you must also have proven track record and relevant experiences. These are the elements that are usually being considered by clients when they are about to sign up.

2. Consulting training. You’ll have great chances in excelling in this field and attract more clients in the process if you attend some relevant trainings first before you get started in this endeavor. Attend trainings that will help you enhance certain skills that are needed in the field of consulting. These are communication, analytical, people, and teaching skills.

3. Aggressive marketing. This is one of the keys to make money in this field. You need to know how you can sell yourself as the best in your chosen niche and how you can promote product (or service) awareness to your target market. You may create video about your consulting services and post them online. You can also write and distribute articles or go with PPC advertising. The more visible you are in the online arena, the higher your chances of increasing your sign up rate.

Corporate Consulting – How to Make Money Through Business Consulting

There is only one way to make money through corporate consulting and that is to get your potential clients to sign up. Here’s how you can do that:

1. Research your target market. Before you go ahead and design your marketing strategy, I recommend that you get to know your potential clients first. You need to know their problems, their goals in life, and the elements that can affect their buying decision. By obtaining these information, you will surely be able to create an aggressive and highly targeted marketing plan.

2. Identify the best marketing tools to use. If you are operating online, there are so many internet marketing tools that you can use to promote your services. There’s article marketing, blogging, video marketing, social media marketing, forum posting, ezine publishing, etc. However, if you are running a brick and mortar business and if you are serving people from a certain geographical location, you can run your ads on newspaper, TV, and local radio. You can also give away flyers or business cards on relevant expos and trade shows.

3. Offer free consultations and free consulting sessions. This is one of the things that you can do to show your prospects what you’ve got without putting their money on the line. Spend 1-2 hours for your free consultations where your prospects can ask their questions about your service. You can then offer them with free consulting sessions. Talk about one of their problems and offer solutions. Your goal here is to make these people realize that you have the expertise and experience to help them get where they would like to be. This is the key to get them to sign up in no time.

Environmental Consulting – A Sizzling Career Path

Most fields of consulting (internet marketing, healthcare, energy, HR, business, etc.) are very competitive these days as more and more people are sinking their teeth into this endeavor. If you don’t want to go against a lot of consultants particularly the big dogs, I recommend that you consider environmental consulting.

This is a relatively new career in the world of business and there are only few people who are into it. As the demand for environmental consultants is soaring high and with the supply relatively scarce, you can definitely make hundreds or even thousands of dollars per project.

As an environmental consultant, you will be expected to offer expert advice as to how organizations can cut back on energy consumption or possibly, suggest using natural energy resources. You may also be called in to share your ideas about waste reduction, wildlife preservation, natural resource management, air and water pollution, and land contamination.

To start a career in environmental consulting, you need to have a degree in geology, engineering, or any related field. If you have advanced degree on the fields that I mentioned, this will put you ahead of your competitors. As a consultant, you are expected to be comfortable in communicating with upper level executives and with the big bosses or decision-makers within the organizations.

Aside from education, you also need hands-on experience and proven track record in this field to convince the big dogs to trust you with their projects. In addition, you must be a very good researcher, a problem-solver, and you must be very analytical.

Sales Consulting – The Benefits of Consulting

If you are a business owner, I am pretty sure that you want to generate as much sales as possible to boost your earnings and to keep your business going. But what will happen if you are virtually clueless about sales processes and effective sales techniques? Well, you can take the road less traveled (at least these days) and do some self-study.

Check out books and online resources about selling OR hire a sales consultant. This person can offer you with unlimited email and phone support to give you directions and instructions as to how you can generate leads for your business and later on, convert them to buying customers. If you have sales representatives, a sales consultant can train these people to become better on what they do so they can close as many sales as possible.

The benefits of hiring sales consultant include increased sales and revenue, improved productivity and efficiency within your organization, and better understanding of your target market. A sales consultant can bring in his expertise and experiences so you will not need to do some trial and error that can cost you time and money. This person can show you the right direction as he has been there and done all of that.

That would mean, no more spending your time doing time-consuming research and getting information that might not be reliable as you can easily get no nonsense answers for your questions directly from an expert. The expertise of the sales consultant can undoubtedly help you grow your business exponentially in no time.

Which relations among Brand and Corporate?

Corporate and brand partially correspondThis is the case of Coca-cola. The Coca-cola Company corporate counts among its brands not just the Atlanta famous one,Guest Posting but many other drinks such as Fanta, Sprite, Minute Maid, Oasis…


Coca Cola




Minute Maid

There’s then the chance for the corporate to be its own brand and corporate of many other brands.

Corporate acts as source of brands identifiable under different shapes
It’s a strategy similar to the umbrella one, except that products show the corporate name and not a generic one.

What prevails between the two names is the source brand one: the product name shows its uniqueness but the main brand stands out.

A sample is given by sir Richard Branson’s Virgin Group.


Virgin Records

Virgin Atlantic Airways

Virgin Play

Virgin Cola

Virgin Resort and Hotel

This brand is a remarkable example of how a brand can be widespread, from registration products, to flights up to wedding dresses always keeping its benefits in every segment.

Following such a policy, corporate is successful when it represents a life style shared by products put forward on the markets.

The corporate that opts for this strategy must be able to manage both roles and, moreover, it should bring the consumer on two different levels: the low-positioned brand in the hierarchy will enrich the corporate meaning through its own one, already able to attract the segment to which it’s addressed.

One of the most critical aspects is respecting the identity of the source corporate, that fixes the brand limits: the product names, for example, will belong to the source brand semantic area and they will include the brand peculiarities.

It could trigger problems related to bid too much the brand to the real world, with no chance to convey it in an imaginary one. The name “Virgin Atlantic Airways” is for sure less intriguing than “Volare” one.

In case you want your low-positioned brand released in the hierarchy, you should adopt an endorsing brand strategy, linking the corporate name to the brand through a simple “by”.

Typical examples of this relation could be fashion company perfumes, (Eternity by Calvin Klein) or fashion company stylists such as Guess by Marciano.

Corporate and brand correspond
In this case one brand supports several products on different markets and each item distinguishes itself from the others by its own communication and features.

The Illy coffee is an example of corporate/brand/product, Yamaha is a strong and reliable brand in motorcycling as well as in musical instruments frame of reference; Philips markets its brand hi-fi, computers, consumer electronics and electrical components.

The slogan “the company brand is the future” becomes a value capital for consumers, just think to brands such as Harley Davidson, able to devise a relational world providing a social and ideological universe.

Main advantages

All products can appeal to the same brand popularity and join international economies of scale.

If entering new markets the brand awareness high level could be extremely valuable to spread through distributors and consumers with no effort to build it up.

Brand celebrity can even be enough to become successful in small areas or where advertising and marketing efforts are not necessary.

Main disadvantages

It’s difficult to release the consumer polarization in new market segments.

Possible negative effects of a product failure in a specific market/area on its corporate.

Corporate and brand don’t correspond

A typical case is given by Unilever: this company has made the one-brand/one-product policy its branding philosophy, because it appears with different brands in varying product classes, each one with a specific and clear positioning without showing the corporate name. The company is visible only in one market and it’s trying to be leader in its product class without binding its name to any market segment.

The policy benefits

One benefit is the chance to join new segments without necessary involving the corporate name.

This will entail an almost absolute freedom to enter new markets, avoiding that possible failures undermine corporate and its brands reliability.

We can quote Procter & Gamble as well; at the end of ‘800 indeed it introduced on the market the Ivory soap, then it joined other segments, keeping its different identities autonomous: from the soap powder (Dreft, Tide, Dash) to the toothpaste (Crest) up to the French fries (Pringles).







Advantageous relations with distributors.

The space that distributors assign to each company depends on the number of company strong brands; if a brand reaches a market with several products, the retailer will satisfy company demand dealing just with some products; on the opposite, in the case of one brand for each product, the company will get more space in terms of portfolio.

The main negative features are above all economic.

Each corporate during a new brand/product start-up must necessarily cope with the high costs of advertising and promotion investments.

Furthermore, if the separation between brands and products avoids the risks of secondary negative associations, it also voids all potential benefits for brands that could reach the success thanks to one of them. If a brand becomes successful, the other ones won’t be able to enjoy it because both show no reference to their common origin.

The corporate must also deal with the distributors that will make a stand because not so inclined to keep on their shelves brands still not accustomed by consumers.

Distributors, being directly involved in the process, well know the corporate hiding behind the marketed brands that will be susceptible to the brand success or failure.

Business Branding Tips for 2021

Business Branding is one of the essential factors for positioning your business well in the market. It is where every freelancer, marketer, or business owner audit and strategize to receive great ROI.

Business Branding is one of the essential factors for positioning your business well in the market. It is where every freelancer,Guest Posting marketer, or business owner audit and strategize to receive great ROI. It has been challenging to meet competition in creating brand awareness last year because of the pandemic. To empower your business or the business, you are handling, you must invest in business branding.

Why is Business Branding Important?
It is beneficial if people know how to establish business branding because it allows you to grow your business and receive a great ROI. A strong brand helps customers in meeting their expectations. And, with a clear and consistent business branding, customers feel secure every time they engage with the business. So, take note of these tips and get ready to boost your business’ visibility.Here are business branding tips you can embrace this 2021.

1. Audit your brand
Auditing your brand evaluates your brand’s strengths and weaknesses in the marketplace and how to strengthen them. The audit covers three areas: internal branding, external branding, and customer experience. Internal branding means your brand values, mission, and company culture, while external branding is your logo and visual branding in which the market sees you. And the customer experience is mainly your customer service, how you address concerns coming from your customers or clients, or anything that entails providing value to your customers.During this pandemic, many things happened to us, especially businesses that were also hit hard by the quarantine, restrictions, and adapt to the change we were all forced to face. This new beginning is the perfect time to audit what happened to your brand and then strategize based on the pandemic reveal, basing on the business’s strengths and weaknesses.

2. Evaluate your playing field.
Some industries were thriving before the pandemic but slowed down, and some industries bloom during the pandemic. It is essential to evaluate your business’ playing field during this circumstance and then develop innovative strategies to stay serving your clients. How can you do that? You must identify these key indicators:

Are there new players?
What innovations took place in the last year?
What is your current position?
Are you a new player?
Are you reinventing yourself?
Are you rebranding?
These indicators will help your business innovate and reposition this 2021.

3. Define your brand purpose.
What is your big why? Why do you exist? Is it to sell your products, to earn money? Or does your brand exist to transform your customer’s lives?It is essential to define your brand’s purpose because it will sustain your business in the long run. As a freelancer, you can identify your objective and why you are in this industry. You have to know your most resounding why because you do not just exist for financial gain, but for fulfillment and satisfaction, you can share with your clients.

4. Get clear on your unique value proposition.
Sure, you have the best products in the world, but what value do they deliver? What benefits will transform your consumer’s lives?Before, the marketing industry focuses more on the uniqueness of the product, but now, it focuses more on its identity or value. In building your business brand, make sure you have a clear value proposition because there may be chances that they will not buy from you. Clients now are more into the value they get when they engage with your business.If you’re not clear about the value you are delivering to your audience, they will not buy from you even if you have the best product and services.

5. Get into a niche.
Whether you’re a big or small brand, it is essential to focus on getting your niche. It is because your niche is your strength where your business can develop and grow. When the pandemic hit, many started their business, and right now, some of them grow their business excellently. When you offer too many products at once, it might confuse your customers. As a result, your customers will not buy from you.

6. Work on building your brand’s relationship with your customers.
We have been familiar with B2B and B2C, but marketing has evolved, and it is now H2H, human to human marketing. This strategy is humanizing your brand where customers can relate to. Giving a heart to your customers the value and help you can provide to your customers.

7. Develop a Branding Plan for 2021.
Business branding is the heart and soul of your business. That’s why it is vital to invest in a branding plan before the year starts. From the brand plan, you’ll create an image you want your brand to be known for. On top of that, you need to position your brand in transforming lives. With your end goal, develop a 12-month plan on how you will achieve that for your brand.

8. Get visible, especially if you’re developing your brand.
Your brand identity should be visible. It would be best to show who you are, express yourself, and transcend the value you can give to your clients and customers. Each brand has something good to offer in the community so, you need to get visible and overcome your fears. If you have a personal brand, you need to get out of your comfort zone, talk to people, and leverage social media.If you’re clear with your purpose, your value, and who needs you, your brand will grow in the best time and will survive through the worst of times like this pandemic.

9. Get to know your market.
To know your market, you need to identify your target market. Next is to segmentize and focus on your primary target market. And you should know how big your market is and determine your market share. If you want to get more share, learn the needed business strategies to achieve your goals.

10. Invest in Branding your business.
Evaluate your business branding and then improve and rebrand. But, if you don’t have any branding in your business, invest in it. The visual elements are just branding examples because the holistic business branding is the company’s heart where your customers can relate. It can also be how they feel when they engage with your business. Sure, you got your logo, your name, your visuals are top-notch, but is this translating to good relationships with your target customers? You can start investing in your brand by enrolling in Brand Marketing and Advertising Course in Filipino Virtual Assistance.I hope these ten business branding ideas will help you as a freelancer, marketer, or business owner.To learn more, watch the video here.

Why Is Brand Loyalty Important For E-commerce Stores?

There are many ways to earn your customer’s trust and the best one is being loyal to your customers. Because they only make a purchase when they feel more comfortable and you can make them comfortable by earning their trust.

E-commerce businesses are emerging. As the trends change constantly,Guest Posting the competition among the brands on the internet has flourished.

Consumers have so many options to choose from that it creates pressure for businesses to stand out.

Cyber frauds are also increasing, and people think twice before putting their money online. What can your brand do to gain the customers’ trust?

Allow us to introduce you to the concept called brand loyalty.

What Is Brand Loyalty?

Brand loyalty means how positively a consumer has associated with a particular product or brand. When a customer makes repetitive purchases of your product, regardless of the high competition, it signifies their loyalty to your brand.

Brand loyalty plays a huge role in improving the ecommerce conversion rate as it is essential in generating maximum customer lifetime value with consistent repeat purchases and positive word of mouth marketing.

Certain marketing campaigns are designed particularly to nurture brand loyalty. User-generated content campaigns, customer reviews, etc. work in such a way that they allow you to build trust among consumers and potential consumers.

Now that you know what brand loyalty is let’s understand its importance.

Importance Of Brand Loyalty

Maintaining Repetitive Purchases

When you have loyal customers, they are likely to come back to purchase your products. They might have liked a product that they wish to buy again.

Having already experienced your good services in the past, they also feel inclined towards you and feel tempted to try your new products.

There can be many reasons, but a loyal customer will always drive back to make a purchase.

Increasing The Revenue

When a customer returns, with the trust they have in you, they will spend close to 70% more money on products and services than the first time they made a purchase.

The sense of trust encourages the customer to invest more in your products. As time passes by, they get inclined towards your brand because of the good services you provide.

Turning Your Customers Into Your Brand Ambassadors

Word-of-mouth marketing becomes an important tool when your loyal customers spread brand awareness among their friends and family.

When existing customers tell other people how good your products are, they become your brand ambassadors.

Standing Tall During High Competition

Every money spent with you is the money not spent with your competitors, which makes them lose potential revenue.

Make sure to keep your loyal customers satisfied with a great loyalty program, or consistently good services, so they become permanent purchasers of your business and not your competitors.

Giving Value To Every Feedback You Gain

When your marketing team conducts surveys or asks for feedback, it’s your loyal customers who are more likely to respond.

They are your regular customers who have been loyal to you for a long time, so their feedback becomes valuable because they already like your brand and want you to improve.

Loyal customers will not mind taking their time out to share valuable feedback that you can turn into actionable marketing tactics.

Now that you have understood the importance of brand loyalty let’s see how you can build it.

How To Build Brand Loyalty?

Provide Quality Services, More Than What Is Expected

Quality is more important than anything when you want to build a brand image.

Delivering what is promised and up to the highest standards will impress your customers and turn them into permanent clients.

Keep In Touch With Your Clients

When you keep in touch with your clients, you create conversations and build brand engagement.

You come across new trends, and when you solve their queries in real-time, you become a reliable source for the consumer.

Consistency Is The Key

When you develop a brand image with your good services, you need to be consistent.

Give your customers a sense of familiarity whenever they engage with your brand’s social media handles, emails, documents, web pages, etc.

User-generated Content In Your Marketing Strategy

UGC is, hands down, the best marketing tool you can use to build brand loyalty. When potential customers see the real-life experiences, they get a sense of trust for your brand.

It also encourages more customers to post about your product using your brand hashtag, which creates a sense of community.

Factors Affecting Brand Loyalty

People tend to grow out of brands, and there can be many reasons. Maybe they wish to try something new, or your ideas are out of style.

They might have had a negative store experience, or your brand just stopped meeting your needs as brand loyalty can evaporate when consumer trends change, but the product fails to cope up.

Here are some factors to consider:

When you have to build your customer’s expectations high by providing them quality service every time but you fail to maintain the consistency;

When the trends are changing, and your product fails to keep up;

Lack in maintaining quality conversations when the customer have any queries;

A sudden increase in the price of your product may lead your customers to other brands in search of similar products at lower prices;

Over To You

We come to the end of this blog, where you have understood the importance of brand loyalty for your business.

Having loyal customers can bring significant benefits to your business, regardless of your industry or your product.

So, start now and build a brand that your consumers want to stay loyal to.

The Brand, the most important asset

It is becoming harder and harder for companies to differentiate their product. The key to success is to market your brand, not your product.

These days,Guest Posting everything is becoming branded!. Companies have realized that a strong brand name is the best opportunity for rapid growth. With a strong brand you build credibility, have more influence on your market, and motivate customers and clients to purchase from you.

But, What is branding?First, we understand that the brand is a combination of attributes, communicated through a name, or a symbol, that influences a thought-process in the mind of an audience and creates value.

As branding is deeply anchored in psycho-sociology, it takes into account both tangible and intangible attributes, e.g., functional and emotional benefits. Therefore, those attributes compose the beliefs that the brand’s audience recalls when they think about the brand in its context.

Branding is the blend of art and science that manages associations between a brand and memories in the mind of the brand’s audience. It involves focusing resources on selected tangible and intangible attributes to differentiate the brand in an attractive, meaningful and compelling way for the targeted audience.

When is the right time to “brand” your company?NOW! Many companies spend their budget selling “product” not brand. This is a huge mistake, we can learn from how the top brands market. McDonald’s does not sell hamburgers; McDonald’s sells “McDonald’s” Blockbuster does not sell videos; Blockbuster sells “Blockbuster”.

Is Branding just for large companies?No, CUOMA process can be applied to any business, organization, or product. Our process takes the proven principles of branding used by most important companies and puts them into a simple, and easy-to-use process. CUOMA works on the visual aspects, attributes, differentiated values and tone of the communication, to shape a solid and coherent brand image and contribute to the positioning strategy. This process can be used by retailers, service businesses, manufacturers, businesses, and organizations of all types and sizes.

How to start?Typically, a branding campaign consists of three elements:

1 – The Brand.It is a combination of recognition, experiences and promises. The intangible sum of a product’s attributes: its name, packaging, and price, its history, its reputation, and the way it’s advertised.

2 – The Brand Strategy.This is simply known as positioning, obvious through a strategic plan. Don’t try to be all things to all people. Every brand should come with a promise. The most important is Develop your brand strategy around emotional benefitsList the features and benefits of your product / service. A feature is an attribute – a color, a configuration; a benefit is what that feature does for the customer.Determine which benefits are most important to each of your customer segments.Identify which benefits are emotional – the most powerful brand strategies tap into emotions, even among business buyers.Look at the emotional benefits and boil them down to one thing that your customers should think of when they think of you. That’s what your brand should represent.

3 – The Brand Identity.This is every visual expression of the brand, be it in print, television, internet and any other media. One of the fastest ways to build brand identity is through the careful application of graphic design. First, the graphics must reflect how strategists want the brand to be perceived. Second, the graphics must be appropriate to the targeted customer. And last, the graphics must be consistent. The key to marketing a brand image is the consistent use in all markets.

So What’s the Next Step?Our team will guide you through our brand identity process; from distilling brand strategy and brand research to defining brand attributes. We’ve established a clear process that accommodates you whatever stage you’re at, whether you’re improving an existing brand or creating a brand from the scratch.

Four Brand Identity Myths That Will Hurt A Small Business

Having a brand identity is extremely important to your business’s success. However, many business owners have misconceptions about brand identities that can damage their businesses.

Having a brand identity is extremely important to your business’s success. However,Guest Posting many business owners have misconceptions about brand identities that can damage their businesses.

“Brand identity” is the result of the combination of consistent visual elements that are used in your marketing materials. A basic brand identity consists of a logo, business card, letterhead, and envelope. It can be extended to include a website, brochure, folder, flyer, or any other professionally designed pieces.

I’m not a big company: I can’t have/create/build a brand.

Just because your company’s not huge doesn’t mean that you can’t benefit from creating a brand identity. Even for the smallest company, a brand identity will make you look bigger than you are, will make you appear more professional, and will make your sales process easier. You’ll also have a starting point for designing all of your marketing pieces, and your brand identity will make your marketing a breeze as well.

You might not be able to create a branding program that is as comprehensive and self-sustaining as those of some of the big companies, because you won’t be able to educate your clients like they can. Big companies with immediately recognizable logos and brand materials have made those logos and materials recognizable by spending a lot of time, money, and effort on educating the public about their brands. This is mainly done through advertising.

But this isn’t to say that you should jump out there once you have built a brand and start advertising; for many small businesses, advertising is expensive and doesn’t offer a good return on investment.

I run my business in a personalized, one-on-one way: building a brand would make my business impersonal.

Building a brand identity isn’t necessarily a depersonalizing tactic. You can build a brand that’s very personalized, and even centered on you and the way that you work with your clients. You can even use the personalized way that you run your business as a differentiation tool. That personalization can be one of the pieces of your business that makes you different.

Some major brands are built with this personalization. For example, Mrs. Field’s Cookies is built all around her story, techniques, and recipes.

Having a brand identity shouldn’t change the way that your business works. There might be some slight changes when you start working on the inner layers of your brand, but brand identity just changes the face of your business to the public, making it look cleaner and more organized and professional. You can even design your brand identity to look personalized by using a signature, initials, or even your photo in your logo or Visual Vocabulary.

Creating a brand is too much work.

There is a lot of work involved in creating a brand identity and then creating the rest of the brand to match it. But it’s all part of the overall work that you should do when you begin your business: determining your differentiators, creating your brand foundation and creating some of your brand basics, and positioning your brand.

Doing this work will give your business a clear path, and will make all aspects of your business easier. You will have the groundwork for your business laid out, and you’ll be able to build on that groundwork to create success.

Beyond this groundwork, you shouldn’t have to do much work; if you pick a good designer, you should be able to take more of an advisory role. Beyond answering some initial questions about your business and brand, you should be able to sit back and make the choices between options presented to you by that hired specialist, throughout the development of your logo and brand identity.

Your level of involvement in the design process will also vary depending on the amount of personalization that you have in your business. If you’re running a very personalized business, then you will probably want to guide the design process closely, since in a personalized business your logo should reflect your tastes and style. If you’re building a bigger business, then the style of your logo should reflect the industry and what’s best for your business; often, a designer will guide those choices.

I can’t use a symbol that’s been used before: I have to be entirely unique.

By using a variation of a symbol that’s been used before, you’re leveraging the recognition and meaning that the symbol already has. This is often the best course of action for small businesses, because you won’t have a large budget to spend on educating your audience on the meaning of a new symbol.

What should be unique about your brand identity is the way that you use these symbols. You can develop new combinations of symbols to communicate your message. Or you can arrange the symbols in a different way, or use them in place of letters in your logo to make it more unique.

Another way that you can make your symbols unique is to draw them using different techniques or effects, such as calligraphy or paint strokes, or using different proportions. These techniques make your symbols unique and interesting, and can also communicate more of your brand’s personality.